Who Are You? How To Define Your Online Persona

Over 2500 years ago, Aristotle proclaimed that if they don’t like you and trust you, nothing you say will convince them. Back then, hardly anyone could read or write, so people had to do their “arguing” in front of a crowd. Therefore, if they had not previously established their reputation with a likable, trustworthy persona,… Read More

Write Real, Authentic Marketing Content

Become Self-Aware and Realize What You Already Know Have you ever been in a conversation about something you loved – and because you were passionate about the conversation, you lost track of time? You just kept talking, and explaining, and using evidence and providing examples; you basically gave a lesson on your topic. Have you ever… Read More

The Importance of Word Choice

The most important step to creating a blog that works for your business is simple: write effective content that gives people what they want. But what is effective content and how do you make sure that what you put in your post will connect with your audience? And it’s not just blog posts that need… Read More

Content Envisioning

Identify Your Internet Marketing Status. Everyone knows that running a business can be arduous, especially in the beginning stages. But it’s important to remember that the way you present yourself online can impact your business just as much as your storefront. Likewise, established companies may find themselves with varied versions of old and new marketing… Read More

Business Branding Strategies

Why Every Business Should Consider an Online Branding Strategy If you have come to this site, chances are you probably already have an established business brand. Many entrepreneurs shy away from online business branding strategies because they have worked for years to build their reputation, and they rightfully believe that a “rebranding” is unnecessary. But… Read More