What Does Your Business Need?
Consultation to Redefine Internet Brand:
“Branding” today means something different than it did 5, 10, 15, years ago. When I talk about Branding, I am referring to the online persona that a company hopes to project to prospective customers. Click here for a related article.
Restructuring of Internet Collateral to Support Branding Vision:
The way you present yourself online can impact your business just as much as your storefront. Likewise, established companies may find themselves with varied versions of old and new marketing collateral that no longer reflect the current corporate vision. Click here for a related article.
One way to streamline the process of realigning your vision with your content is to identify your marketing materials and take a detailed inventory of every ad, newsletter, and word that travels from your business to a prospective customer.
Editing Existing Communications Materials for Brand Consistency:
If you already have a website, does the feel of the site blend with your other marketing materials? What about your tagline and your titles? The tagline should be about 5-7 words long and should clearly define who you are as a company. Customers should see that same tagline reflected in newsletters, business cards, proposals, reports, and blog posts.
Ongoing Content Generation:
Keeping up with the day-to-day updating and writing can be a difficult task, especially when you are running your business. We can help as much or as little as you want, with proofreading at the end of your content publishing process, or help from the beginning stages through to your press of the “submit” button.