Identify Your Internet Marketing Status.
Everyone knows that running a business can be arduous, especially in the beginning stages. But it’s important to remember that the way you present yourself online can impact your business just as much as your storefront. Likewise, established companies may find themselves with varied versions of old and new marketing collateral that no longer reflect the current corporate vision.
One way to streamline the process of realigning your vision with your content is to identify your marketing materials and take a detailed inventory of every ad, newsletter, and word that travels from your business to a prospective customer.
Sometimes it can be difficult to slow down and reflect; but believe it or not, your competition is doing just that:
32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015) (Source: Hubspot)
The above statistic is from 2015, but today, there are many more companies that are embracing online marketing. As you consider your own strategies and goals, there are a few key analytical questions that can serve to guide you in your next steps.
- Review Your Past Marketing Campaigns: Examine the designs of the brochures, the information in the website, blog, the logo — everything! As you study your past work, what do you think about it? If you were to create a new branding persona or update your current one, would you use the same materials today?
- Make a Win/Lose Graph: There are an infinite number of categories that you can track when analyzing past marketing performance. Whichever you choose, the important thing is the reflection. Businesses that reflect tend to learn from past successes and failures.
- I have created a simple template for a marketing reflection (see picture above); however, for a fantastic list of training resources for your business analytics, see Hubspot’s article on analytical resources.
- Move Forward With Content Solutions: Once you have evaluted your existing marketing strategies, you will feel much better about moving forward with an Internet marketing plan. Email us at firstname.lastname@example.org for help!