Write Real, Authentic Marketing Content

Write Authentic ContentBecome Self-Aware and Realize What You Already Know

Have you ever been in a conversation about something you loved – and because you were passionate about the conversation, you lost track of time? You just kept talking, and explaining, and using evidence and providing examples; you basically gave a lesson on your topic.

Have you ever done that?

Of course, you have! Think about when you argued with a buddy about why a certain sports team should be ranked number 1, or why this movie was better than that one, or why your political philosophy makes more sense than the others out there. Essentially, think about any time that you have talked about something you really cared about.

Were you totally and 100% focused on the conversation? Did you care about the outcome of the conversation? (What I mean here is did you REALLY want to reach your audience and either inform them or convince them of something?)

Were you emphatic and enthusiastic and bursting with evidence and examples? Most people are if they know what they are talking about.

If you answered YES to the above questions, then THAT’S the kind of topic you need to write about in your blog!

Use What You Care About To Help Fuel Your Content

Look, I know we all want to make money here. But, you cannot expect others to spend time on your site, to click on your links, to buy what you recommend unless you give them something in return.

What is that something? It’s knowledge of course.

Your knowledge. Your Experience. It’s invaluable because it’s unique. Give the people what they want!

A few days ago, I coached someone about her dissertation. As you may know, I am a professor, a B2B marketing writer, and an editor. More than anything, I LOVE to help others write. So today, I was talking with a potential customer about her dissertation. I talked for 90 minutes with her, and after we were finished, she was so happy. I had given her a couple possible directions, validated her topic, and helped her with a deadline schedule and plan to meet those due dates. Because she left our conversation with a wealth of new information, she will become a return customer.

Did I work hard? Yes. I researched her topic before talking with her. I wrote three pages of notes and suggestions before the conversation, unpaid.

So what’s the difference between what I did tonight and writing a blog? Nothing. You communicate to help people and you hope to gain a loyal customer in return. Now, you won’t always get the customer, but that’s life and sales.

I believe that if we put our audience first, we will get the rewards we desire.

So my final word on this topic: If you do not have something to offer regarding a certain topic, do not force it. Write about what you know so that you can actually help your customers. Be authentic. It’s not just about you; it’s about happy customers who will pay you (thus making you happy in return).

Metacognitive Exercise: Knowing What You Know.

If you find yourself stuck now, then you might try the following exercise:

1. Take out a sheet of paper and write down the last 3 times you got into a lively conversation with friends or family.

  • Summarize what the conversations were about
  • Briefly, list the reasons why you felt you were an expert in that area
  • List the evidence you used in the conversation

2. Now, think about what you just wrote. Would you be willing to write about a topic like this one, or something along these same lines, for your own blog? How could you parlay this kind of topic into a website with winning content?

So, if the last conversation you had with your friends was about the qualities a good nail salon should have, and IF you are totally passionate about nail salons and the beauty industry, THEN why not write about that topic? Others need to know what you know!

Others Need to Know What You Know

I’d love to hear your comments and thoughts. If you want help with your content, email me at ejamisonediting@gmail.com.


The Benefits of Blogging for Business

Writing is a natural therapy, a form of meditation, and a medium by which anyone – business owner, worker, student, teacher, CEO, mother, father, child, artist, etc. – can hone a craft and get jumbled thoughts in order.

If you have a business, a hobby, a craft, an art, or anything you are passionate about, you might wonder what the benefits of blogging for business or for pleasure are. I mean, if you are like most people, you work hard and you probably find it difficult to make time to write. Plus, you might not be a writer!

You do not have to be a literary genius to have a blog for your business.

On the contrary: blogs are more casual; readers want to feel like you are talking with them, kind of like having a personal conversation, and not at them. So leave out all the jargon and relax.

You can see the benefits of blogging for business even if you are not the "perfect" writer.
As bloggers, we do not have to be perfect; we just have to have something worthwhile to say.

And relaxing is what I’m talking about. Writing is a natural therapy, a form of meditation, and a medium by which anyone – business owner, worker, student, teacher, CEO, mother, father, child, artist, etc. – can hone a craft and get jumbled thoughts in order.

As a mom, wife, writer, blogger, editor, college professor, and a tutor of Chinese students (online), I have many jobs. My schedule can be crazy, but I try to carve out time each day to write. It helps me because when I feel inspired to write something, I realize that THAT is what is important – at least to me. Isn’t that what life is all about, after all? How are we supposed to know what we find important if we don’t stop for a minute and think about it? That’s what blogs are all about!

Today, I was up at 4:30 AM and taught my online lessons all morning. I teach for a company called 51 Talk, and it’s a fantastic opportunity to get to know another culture. If you’re a teacher and want to work from home, you might check out this link.  It is my personal referral link, so if you are truly interested in a part or full-time job with them, you can also email me and I can help you in the process.

Anyway, after I teach in my mornings, I start thinking about my writing and editing. If I don’t have an editing deadline for the day, I immediately start brainstorming for more blog ideas. But it’s hard sometimes at the house. You know—it’s nice to just GET OUT of the house for a while.

Today, I chose to search for a peaceful place to write and to have lunch. I had the craving to be by water, so I Googled “Lake Restaurants” and came across a place that was about ten minutes from my home. I am so lucky to live by a lake!

Finding your own peaceful place to write can really help with creating successful and consistent blogging content.
Acworth Fish Camp: My Perfect Writing Venue for Today


It is easier to see the benefits of blogging for business when you do it from a peaceful location.
My view from my table as I sat to write my blog posts for the day.

As I sat gazing out at the boats and feeling the breeze in my hair, the thoughts started to flow. I am always so grateful for that sense of “flow” because once it starts, the ideas just keep coming, like a snowball getting bigger and bigger and bigger as it careens down the mountain. But that image elicits a kind of sense of chaos, doesn’t it? Well, when you are in a peaceful place (and it can be anywhere you decide you want it that day–just listen to your intuition) it is much easier to focus on the key concepts you want to get across and put the other ideas aside for later. Today, as I wrote by the lake, I was able to focus on one idea for quite a while, and that felt good. (Incidentally, this blog post is not the one that I was working on today; rather, the one today was a more difficult piece for a publication. I needed to concentrate, focus, and give it my full attention.)

And that is why blogging can be good for your business. Even if you don’t want to make money from a blog, writing about your business experiences can be therapeutic in that through the written word, you become more cognizant of your inner motivations. When this internal metacognition starts to happen, you can better reflect on your business and use past failures or setbacks as a bridge to success and growth. The same premise stands for any hobby, craft, passion, or activity.

If you want to learn more about something, write about it and inform others. Teaching is the best way to learn.

We all know that websites can make your business money. We all understand that powerful content attracts more traffic to your site. But what many people don’t realize is that the process of writing itself can do just as much for your business as marketing and meetings and planning and hard work. So why not give it a try?

And as long as we’re talking about making time for yourself, if all you do is enjoy the flowers in your front yard for a few seconds, that’s great! Take ten seconds to stop and look and appreciate what you’ve got. 🙂

Taking the time to notice the little things and to blog for your business can help in so many ways.
Flowers in my front yard that I took the time to notice!

I would LOVE to hear your thoughts about your job, your writing process, and your blogging journey. Please comment and I promise to respond. 🙂








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