How To Craft Powerful Titles in 5 Easy Steps

According to Steve Rayson, Director at BuzzSumo and Jason Miller, Global Content Marketing Leader at LinkedIn, the five key elements of content are topic, headline, format, type, and length. It makes sense that these are the primary facets of good writing – in fact, English teachers have been teaching these basics for as long as we… Read More

Write Real, Authentic Marketing Content

Become Self-Aware and Realize What You Already Know Have you ever been in a conversation about something you loved – and because you were passionate about the conversation, you lost track of time? You just kept talking, and explaining, and using evidence and providing examples; you basically gave a lesson on your topic. Have you ever… Read More

How to Get Verified By Google Webmasters

Yes! We All Need Google Webmasters! Some business owners wonder if they need to worry about Google Analytics, SEO, and tracking all that data. Well, even if you’re a casual blogger, getting confirmed as an official website on Google can do nothing but help your traffic, and that’s a good thing. If you’re a company who… Read More