Why Your Customers Need Your Blog

“…if you’re in business, you exponentially raise your chances of getting new clients if you offer them useful information via blogs…”

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Jamison Editing can help you write ongoing blog posts to inform your customers.
Informing people = helping people

 

A few years ago, I went through a series of health scares. The big kind. I found myself overcome with headaches, vertigo, and exhaustion — every day. I desperately needed information. I wanted to understand why I was getting headaches, what the possible treatments were, and how bad it might be.  I went to my family doctor who immediately told me that it might be a brain tumor. She ordered an MRI, and I tried not to panic.

After an initial MRI came out clean, all my doctors could offer was vague advice. They told me to try to relax, to wear different eyeglasses, to drink more water. But they couldn’t explain why I was getting my headaches. Eventually, they wound up prescribing medication for anxiety. My headaches spread into upper body aches until I was no longer able to play my violin. That hurt (mentally and physically). I’d been a music major in college and had continued to gig throughout my working years. Music made me feel better, and now I couldn’t even play anymore.

It would have helped immensely if I’d been able to talk with other people who had symptoms just like mine. Maybe I could have found the solutions hidden somewhere in their stories.

Some business owners wonder if investing in an ongoing blog is worth the time and money. Well, what if there had been a blog written for me? I would have been incredibly grateful if my neurologist provided customers with an ongoing blog telling stories of past customers (anonymous of course) and ailments. If I had been able to find a few cases that related to me, perhaps I could have avoided the years I spent on medication that was counter-productive for my health and my bank-account.

But it’s not just the medical field I’m talking about: it’s every field. People want information before they purchase anything, and so if you’re in business, you exponentially raise your chances of getting new clients if you offer them useful information. So here are some examples:

  • You run a clothing store: inform readers by writing a series of blogs that define body type and styles of clothing for each type.
  • You are a dentist: Help your customers with useful information about types of flossing gear and what works the best to prevent gum disease. And maybe even write a blog about how to floss the right way!
  • You are an advertising agency: write an article about the latest trends in product placement and how to choose the most effective medium for your brand.
  • You are a self-employed “handyman”: The sky is the limit for you. If it can be fixed, write about how. Chances are, your customers will read it and then realize they don’t want to do it by themselves. Who will they call? You!
  • You’re a local artist and you want to sell your paintings: Without giving away your creative secrets, why not blog about types of paint and how to choose the colors that work best for the project? Help others, and they will help you.
  • If you’re in business, then you have a skill, product, or service that others need. If you share a little information and help prospects before they come to you, you will be that much more likely to gain them as a loyal customer.

If you do not currently have a blog for your company business, please consider making one. Your customers will appreciate you that much more, and you’ll probably find yourself with more business than you ever dreamed possible. It took me years to figure out how to conquer my headaches. Don’t let your customers go through that frustration. Give them what they NEED!

An Informed Customer is a Happy Customer. Inform your customers with a blog.
An Informed Customer is a Happy Customer.

Please click the link if you need help starting your blog or writing your ongoing posts. Click Here to start your blog today.

Good Luck!

 

Elizabeth Jamison

The Benefits of Blogging for Business

Writing is a natural therapy, a form of meditation, and a medium by which anyone – business owner, worker, student, teacher, CEO, mother, father, child, artist, etc. – can hone a craft and get jumbled thoughts in order.

If you have a business, a hobby, a craft, an art, or anything you are passionate about, you might wonder what the benefits of blogging for business or for pleasure are. I mean, if you are like most people, you work hard and you probably find it difficult to make time to write. Plus, you might not be a writer!

You do not have to be a literary genius to have a blog for your business.

On the contrary: blogs are more casual; readers want to feel like you are talking with them, kind of like having a personal conversation, and not at them. So leave out all the jargon and relax.

You can see the benefits of blogging for business even if you are not the "perfect" writer.
As bloggers, we do not have to be perfect; we just have to have something worthwhile to say.

And relaxing is what I’m talking about. Writing is a natural therapy, a form of meditation, and a medium by which anyone – business owner, worker, student, teacher, CEO, mother, father, child, artist, etc. – can hone a craft and get jumbled thoughts in order.

As a mom, wife, writer, blogger, editor, college professor, and a tutor of Chinese students (online), I have many jobs. My schedule can be crazy, but I try to carve out time each day to write. It helps me because when I feel inspired to write something, I realize that THAT is what is important – at least to me. Isn’t that what life is all about, after all? How are we supposed to know what we find important if we don’t stop for a minute and think about it? That’s what blogs are all about!

Today, I was up at 4:30 AM and taught my online lessons all morning. I teach for a company called 51 Talk, and it’s a fantastic opportunity to get to know another culture. If you’re a teacher and want to work from home, you might check out this link.  It is my personal referral link, so if you are truly interested in a part or full-time job with them, you can also email me and I can help you in the process.

Anyway, after I teach in my mornings, I start thinking about my writing and editing. If I don’t have an editing deadline for the day, I immediately start brainstorming for more blog ideas. But it’s hard sometimes at the house. You know—it’s nice to just GET OUT of the house for a while.

Today, I chose to search for a peaceful place to write and to have lunch. I had the craving to be by water, so I Googled “Lake Restaurants” and came across a place that was about ten minutes from my home. I am so lucky to live by a lake!

Finding your own peaceful place to write can really help with creating successful and consistent blogging content.
Acworth Fish Camp: My Perfect Writing Venue for Today

 

It is easier to see the benefits of blogging for business when you do it from a peaceful location.
My view from my table as I sat to write my blog posts for the day.

As I sat gazing out at the boats and feeling the breeze in my hair, the thoughts started to flow. I am always so grateful for that sense of “flow” because once it starts, the ideas just keep coming, like a snowball getting bigger and bigger and bigger as it careens down the mountain. But that image elicits a kind of sense of chaos, doesn’t it? Well, when you are in a peaceful place (and it can be anywhere you decide you want it that day–just listen to your intuition) it is much easier to focus on the key concepts you want to get across and put the other ideas aside for later. Today, as I wrote by the lake, I was able to focus on one idea for quite a while, and that felt good. (Incidentally, this blog post is not the one that I was working on today; rather, the one today was a more difficult piece for a publication. I needed to concentrate, focus, and give it my full attention.)

And that is why blogging can be good for your business. Even if you don’t want to make money from a blog, writing about your business experiences can be therapeutic in that through the written word, you become more cognizant of your inner motivations. When this internal metacognition starts to happen, you can better reflect on your business and use past failures or setbacks as a bridge to success and growth. The same premise stands for any hobby, craft, passion, or activity.

If you want to learn more about something, write about it and inform others. Teaching is the best way to learn.

We all know that websites can make your business money. We all understand that powerful content attracts more traffic to your site. But what many people don’t realize is that the process of writing itself can do just as much for your business as marketing and meetings and planning and hard work. So why not give it a try?

And as long as we’re talking about making time for yourself, if all you do is enjoy the flowers in your front yard for a few seconds, that’s great! Take ten seconds to stop and look and appreciate what you’ve got. 🙂

Taking the time to notice the little things and to blog for your business can help in so many ways.
Flowers in my front yard that I took the time to notice!

I would LOVE to hear your thoughts about your job, your writing process, and your blogging journey. Please comment and I promise to respond. 🙂