Why Your Customers Need Your Blog

 

A few years ago, I went through a series of health scares. The big kind. I found myself overcome with headaches, vertigo, and exhaustion — every day. I desperately needed information. I wanted to understand why I was getting headaches, what the possible treatments were, and how bad it might be.  I went to my family doctor who immediately told me that it might be a brain tumor. She ordered an MRI, and I tried not to panic.

After an initial MRI came out clean, all my doctors could offer was vague advice. They told me to try to relax, to wear different eyeglasses, to drink more water. But they couldn’t explain why I was getting my headaches. Eventually, they wound up prescribing medication for anxiety. My headaches spread into upper body aches until I was no longer able to play my violin. That hurt (mentally and physically). I’d been a music major in college and had continued to gig throughout my working years. Music made me feel better, and now I couldn’t even play anymore.

It would have helped immensely if I’d been able to talk with other people who had symptoms just like mine. Maybe I could have found the solutions hidden somewhere in their stories.

Some business owners wonder if investing in an ongoing blog is worth the time and money. Well, what if there had been a blog written for me? I would have been incredibly grateful if my neurologist provided customers with an ongoing blog telling stories of past customers (anonymous of course) and ailments. If I had been able to find a few cases that related to me, perhaps I could have avoided the years I spent on medication that was counter-productive for my health and my bank-account.

But it’s not just the medical field I’m talking about: it’s every field. People want information before they purchase anything, and so if you’re in business, you exponentially raise your chances of getting new clients if you offer them useful information. So here are some examples:

• You run a clothing store: inform readers by writing a series of blogs that define body type and styles of clothing for each type.
• You are a dentist: Help your customers with useful information about types of flossing gear and what works the best to prevent gum disease. And maybe even write a blog about how to floss the right way!
• You are an advertising agency: write an article about the latest trends in product placement and how to choose the most effective medium for your brand.
• You are a self-employed “handyman”: The sky is the limit for you. If it can be fixed, write about how. Chances are, your customers will read it and then realize they don’t want to do it by themselves. Who will they call? You!
• You’re a local artist and you want to sell your paintings: Without giving away your creative secrets, why not blog about types of paint and how to choose the colors that work best for the project? Help others, and they will help you.
• If you’re in business, then you have a skill, product, or service that others need. If you share a little information and help prospects before they come to you, you will be that much more likely to gain them as a loyal customer.

If you do not currently have a blog for your company business, please consider making one. Your customers will appreciate you that much more, and you’ll probably find yourself with more business than you ever dreamed possible. It took me years to figure out how to conquer my headaches. Don’t let your customers go through that frustration. Give them what they NEED!

Please click the link if you need help starting your blog or writing your ongoing posts. Click Here to start your blog today.

Good Luck!

 

Elizabeth Jamison